Jeff Koons to Create New M850i

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Zundfolge/BMW News

Jeff Koons to Create New M850i

By BMW Press Release | September 27th, 2021

Jeff Koons to Create Limited Edition M850i Gran Coupe

Renowned American artist Jeff Koons, together with Oliver Zipse, Chairman of the Board of Management, BMW AG, announced that the artist will create a limited edition of the BMW M850i xDrive Gran Coupé.The 8 x JEFF KOONS will be produced in limited numbers for public sale following its world premiere at Frieze Los Angeles in February 2022.

BMW originally collaborated with Koons in 2010, when the artist created the 17th BMW Art Car, a unique BMW M3 GT2 which raced at the 24 Hours of Le Mans that same year. Today, the Koons BMW Art Car is among the most instantly recognizable entries in the collection.

“I am thrilled and honored about the opportunity to work with BMW again and to create a limited edition car,” said Jeff Koons. “I was thinking very intensely about it: what is the essence of the M850i xDrive Gran Coupé? What is the essence of power? How can I create something that exemplifies all the energy of the BMW 8 Series that is also able to touch upon the human element? It’s just a wonderful opportunity to be working as part of the BMW family again.”

The complete body of THE 8 X JEFF KOONS will be handcrafted, with a multi-layer paint taking 285 hours to apply onto each car. The expressive and striking design combines eleven different exterior colors ranging from blue to silver and yellow to black. The multicolored interior is comprised of high-end materials, fine leather and a cupholder cover with special edition badging and the artist’s engraved signature. The seats are made up of the striking red and blue colors of BMW’s very own M brand. Overall, the energetic and powerful design includes elements of pop art, as well as geometric patterns, paying homage to the M850i xDrive Gran Coupè’s intricate contours and shape.

BMW and Koons will present the limited edition M850i xDrive Gran Coupé at Frieze Los Angeles art fair in February 2022. On the occasion of the announcement in Munich today, the artist’s very own Art Car as well as those by Alexander Calder, Andy Warhol, Roy Lichtenstein, Robert Rauschenberg, John Baldessari and Esther Mahlangu are on display at the Pinakothek der Moderne, showcasing the great legacy of BMW’s worldwide commitment to the arts for half a century.

BMW NA Press